Nagarjuna has become king of this Sankranthi festival as his 'Soggade Chinni Nayana' is heading towards a big blockbuster. The audiences in B and C centers and family folks are lapping it up like anything.
Traditionally Nagarjuna is considered as a class hero, not as a mass star but surprisingly his movie is now doing more business in mass centers.
In Ceded, which is predominantly full of B and C centers, the movie has already entered into the profits zone.
By end of four days run the movie has collected Rs 2.70 Cr from Ceded area and has started giving profits to distributors from today.
This is going to be Nagarjuna's biggest hit in Ceded area for sure, says a trade analyst.
All in all, the film is expected to collect nearly 40 Cr by end of its total run worldwide. The movie was made with modest Rs 22 Cr budget.
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